Author: Frederic Moraillon
Source: articlecity.com
Do you gamble with your marketing dollar? Do you invest it wisely and expect a return?
These simple questions still throw people off and many feel the need to justify and explain why they can't. The usual excuses are "you don't understand what we do," "it can't be measured," it's all about long-term branding," etc., such answer could easily constitute a book of excuses in itself.
The situation is simple, you must expect positive returns from your marketing, it's not a gamble. Hope has nothing to do with it.
Marketing is a risk
Every marketing strategy or tactic you implement has the potential to bring in returns or help you, quality control, close shop. Either, way it's your choice.
Risk, in a nutshell, can be explained as follows: "You size up the odds, weigh the costs and benefits, and attempt to avoid negative outcomes" (Ben Warwick, Handbook of Risks.) This simple definition of risk should become the modus operandi for marketers who are focused on helping their business grow.
The evolution of marketing
Marketing is a fairly old (but not, quality control, often respectable) discipline having evolved through many stages from the mum-&-pop shops of old to the gigantic marketing budget many FMCG companies exhibit today. And in no time in its history as it been more important to define its true value than today. It's interesting that in the days of risk analysis, marketing has largely remained unscathed,, quality control, untouched. The past few years have seen a revival of Marketing ROI but not an advent, as it existed before. Measuring marketing risk however is fairly new and is still evolving as a discipline.
There are many ways to calculate risk and the formulas are often as complex as the person behind them wants them to be. For the purpose of tightening marketing, we can look at three basic economic principles to ensure that our investment in marketing is near risk-free as we possibly can. These elements are people, time and money.
People
What could you do without people? Where could you go?
The problem, quality control, today is extremely acute: We can find good marcom people but not business-focused, true marketers.
In the past ten years, the quality of marketing people has increased tremendously and it is now fairly easy to find good public relations managers, direct marketers, event managers and even strategists. It is, quality control, however difficult to find people with enough business acumen to turn their skills into true business weapons for your arsenal. There are two missing elements to this equation:
- Few of them have ever sold anything directly
- Most of them have never run a business
The good news if you are a marketer is that both skills are easier to get than ever before. It is now easy to set-up a small business and if you are early in your career, you should consider it, it will make you a better, more rounded business person and your contribution to any future, quality control, business will increase proportionally. As for selling, it would be useful for all marketers to either start in sales or do a few years stint there before moving to marketing. Once you understand the hunger and fear that, quality control, comes with missing your quarter, as well as the elation when you meet it, the better you'll be at setting-up strategies, quality control, and tactics that matters to the business, not to the award committees.
On that note, if you are looking for marketing people today, add these two points to your recruitment list, it will increase your chances to succeed.
Time
If there is one, quality control, element that we're all in short supply of, it's time. The funny thing is that we are also all given the same amount every, quality control, day.
Time squandered will, quality control, never come back, we don't have the time to do it right but always find, quality control, the time to do it again, etc., etc. Time is both infinite and in short-supply and in the heat of action, quality control, moves at the speed of light but when business is not, quality, quality control, control, coming in, it moves at the speed of a snail. We could go on. You understand the metaphors.
Time is your second big risk factor. You need to use it in the best you can as it moves without fail towards a result (one that you might not even like.) Don't get me wrong, it's not about controlling time, it's about controlling your use of it.
There are mainly two ways to control it better: reach and frequency (one just doesn't go without the other.)
Reach is simple, do you have access to the people that matter in your sales cycle?
If the answer is no, then you need to redesign your database strategy as ‘no great database, no great business'. It is the life blood of your marketing operations and now includes analytics where you develop, quality control, more and more relevant, quality control, segments based on statistical behaviour. This level of segmentation allows you to develop the right campaigns which, coupled with sending them at the, quality control, right time, can turn your, quality control,, quality control, marketing into a powerful business force.
So implementing a campaign at the right time is the first aspect of leveraging time to the fullest. The second is sending it frequently enough so that each campaign has an impact (but not too often so that it doesn't become a nuisance.) That balance is crucial in an opt-in world where customers have more opportunities to complain, or walk-away, than ever before.
Money
Where would business without money?
It's best not to answer that question, the rhetoric would take too long.
If you are like most businesses your marketing budget (and others) will be finite. So what can you do to maximize, quality control, (or optimise) it? Answer: Treat your budget just like any, quality control, other financial investment and conduct a risk analysis.
A typical risk analysis will comprise both a qualitative and quantitative aspect forcing you to look at each element and ask what would happened if we didn't invest it? What are the internal and external factors influencing this investment? What are the threats? Etc. One of the most important question is what would, quality control, happen if we invested this amount in another project?
The last question is crucial as we all take for granted that investing in marketing is necessary. It's not. If you do it badly, you're better-off investing that money into a more secure project where the returns outweigh the costs. This,, quality control, quality control, is a crucial issue and no marketer should expect to have his or her budget, quality control, simply because the department exist.
Fundamentally, marketing is a necessity in today's environment but not matter how big the investment is, it should be subject, quality control, to scrutiny just like any other business investment. The funny thing is, it is not and often marketers, quality control, expect their budget to grow from year to year without really questioning its relationship to other parts of the business.
There you have it. Marketing is a risk and you can't go on happily thinking that whatever you're doing is working for the best of the organisation. By the time you do so, the market will have shifted from under your feet.
One last point, when doing a risk analysis remember that marketing is often an opinion. An opinion tainted by the marketer's worldview, or his boss's, an opinion based on campaigns that worked and are expected to work again. Let's face it, marketing evolves even though some of its fundamental precepts are eternal. So the risk here is not just people, time and money, but to be closed minded, not be open to testing, not trying new things, that is the biggest risk of all.
Sunday, November 22, 2009
Saturday, November 21, 2009
Article Marketing and Google: Time to Shift the Focus Back to Ezines?
Author: karen fairham
Source: articlesbase.com
With the effects of Google's Orion wiping out duplicate content and content spam, it may indeed be time to shift your article marketing from mass submissions back to selective ones. Search engine experts already called it: Google is in so many words, giving the glory back to niche-focused web sites that speak to humans as opposed to robots. To make your own judgement call on the Google situation, read what Garrett Rogers had to say on the matter back in April, then Google a few of your recent article marketing keyword efforts for the confirming evidence. If you're a search engine prowler like I am, you may have noticed the change. Just four months ago you could submit one article to ten directories,, quality control, Google-search the prime keyword search term, and discover, quality control, a glorious broadcast of sloppily managed article banks, quality control, revealing your article title at the top of the Google results page. But now, it's all come undone. Keyword terms have been returned to their proper owners-- longstanding businesses who have built niche-targeted, categorical web sites and spent years fortifying them with high-quality, intelligent content. I have to wonder how many small article directories hell-bent on the bragging rights that come with search engine prominence, are now throwing in the article marketing towel altogether. If the reality of Orion hasn't hit them yet, perhaps it will very soon. Granted, I'd be hard-pressed to call myself a search, quality control, engine optimization expert. But as an astute observer, that's what the writing on the wall is saying to me. Despite the Google algorithm shift, article marketing is still very much a viable way to get your business before the eyes of targeted prospects;, quality control, now moreso than ever. Thanks, quality control, to Google, and barring unforseen circumstances, it's been arranged that the content publishers who are in it for the long haul will prevail. And so, the question, quality control, on everybody's minds: what to do with your article marketing campaign? Some Tips from a Strategic Article Marketer:, quality control, 1. Target your niche. Focus on building a library of tightly-focused content in one category, quality control, . Write one or two articles each month, and publish them exclusively on your own Web site. 2. Save it for your ezine. Articles, quality control, will always be a source of interest for your readers and fans. If you haven't started building a list yet, now's the time. Ezines build trust and they're the foundation of your client base. 3. Duck the dupe content penalty. Mass article submissions hold no clout now, as far as I can see. Shift your energy from mass submissions to selective ones. Focus on the Best, not the most. 4. Remold old content. All the article marketing articles I wrote are heading toward obsolete and in need of reworking. How's your content looking? Take another look at your previously published articles and repackage/remold for reuse in a, quality control, new form. 5. Join article communities. EzineArticles.com serves as an info authority and promises a free education on, quality control, any number of topics. Publish articles regularly here as a testament to your expertise. 6. Network with, quality control, other article authors. If your previous goal was to get your articles in the Google spotlight, your new strategy should be to shine among fellow article submitters. 7. Swap EzineArticles. Strengthen your bonds with top quality content producers in related niche categories. Advertise an article swap for two times the exposure. 8. Be niche-selective. You'll likely start to see a shift from "generic" article banks, to topic-focused,, quality control, which is the way that it should be. An example: GoDaddy's new article site, DomainInformer.com. Write original, exclusive articles for specific, targeted sites like these. 9. Stick to natural linking. Natural links are ones that further the reader experience by providing more information; for example to a resource. Artificial ones, quality control, are self-serving to the content, quality control, publisher only and will put a crimp in your search engine effort. Article directories will continue to serve as an amazing free resource for anyone wishing to market a Web site. This fact alone keeps article marketing high on my list of Great Things You Can Do For Your Internet Business. I will continue to contribute my knowledge in the form of article submissions, as will I keep on reading and learning from my fellow article marketers. I suggest you do the same.
Source: articlesbase.com
With the effects of Google's Orion wiping out duplicate content and content spam, it may indeed be time to shift your article marketing from mass submissions back to selective ones. Search engine experts already called it: Google is in so many words, giving the glory back to niche-focused web sites that speak to humans as opposed to robots. To make your own judgement call on the Google situation, read what Garrett Rogers had to say on the matter back in April, then Google a few of your recent article marketing keyword efforts for the confirming evidence. If you're a search engine prowler like I am, you may have noticed the change. Just four months ago you could submit one article to ten directories,, quality control, Google-search the prime keyword search term, and discover, quality control, a glorious broadcast of sloppily managed article banks, quality control, revealing your article title at the top of the Google results page. But now, it's all come undone. Keyword terms have been returned to their proper owners-- longstanding businesses who have built niche-targeted, categorical web sites and spent years fortifying them with high-quality, intelligent content. I have to wonder how many small article directories hell-bent on the bragging rights that come with search engine prominence, are now throwing in the article marketing towel altogether. If the reality of Orion hasn't hit them yet, perhaps it will very soon. Granted, I'd be hard-pressed to call myself a search, quality control, engine optimization expert. But as an astute observer, that's what the writing on the wall is saying to me. Despite the Google algorithm shift, article marketing is still very much a viable way to get your business before the eyes of targeted prospects;, quality control, now moreso than ever. Thanks, quality control, to Google, and barring unforseen circumstances, it's been arranged that the content publishers who are in it for the long haul will prevail. And so, the question, quality control, on everybody's minds: what to do with your article marketing campaign? Some Tips from a Strategic Article Marketer:, quality control, 1. Target your niche. Focus on building a library of tightly-focused content in one category, quality control, . Write one or two articles each month, and publish them exclusively on your own Web site. 2. Save it for your ezine. Articles, quality control, will always be a source of interest for your readers and fans. If you haven't started building a list yet, now's the time. Ezines build trust and they're the foundation of your client base. 3. Duck the dupe content penalty. Mass article submissions hold no clout now, as far as I can see. Shift your energy from mass submissions to selective ones. Focus on the Best, not the most. 4. Remold old content. All the article marketing articles I wrote are heading toward obsolete and in need of reworking. How's your content looking? Take another look at your previously published articles and repackage/remold for reuse in a, quality control, new form. 5. Join article communities. EzineArticles.com serves as an info authority and promises a free education on, quality control, any number of topics. Publish articles regularly here as a testament to your expertise. 6. Network with, quality control, other article authors. If your previous goal was to get your articles in the Google spotlight, your new strategy should be to shine among fellow article submitters. 7. Swap EzineArticles. Strengthen your bonds with top quality content producers in related niche categories. Advertise an article swap for two times the exposure. 8. Be niche-selective. You'll likely start to see a shift from "generic" article banks, to topic-focused,, quality control, which is the way that it should be. An example: GoDaddy's new article site, DomainInformer.com. Write original, exclusive articles for specific, targeted sites like these. 9. Stick to natural linking. Natural links are ones that further the reader experience by providing more information; for example to a resource. Artificial ones, quality control, are self-serving to the content, quality control, publisher only and will put a crimp in your search engine effort. Article directories will continue to serve as an amazing free resource for anyone wishing to market a Web site. This fact alone keeps article marketing high on my list of Great Things You Can Do For Your Internet Business. I will continue to contribute my knowledge in the form of article submissions, as will I keep on reading and learning from my fellow article marketers. I suggest you do the same.
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Thursday, November 19, 2009
Control Climbing Costs in Your Cleaning Company
Author: Steve Hanson
Source: articleage.com
Although supply and material costs are likely to be a small part of your cleaning company's expenses, these costs are continuing to spiral, and so controlling these expenses will lead to more profit for your business. These days, prices, quality control, change quickly, so the total expense of your supplies may not be accurately reflected in cleaning bids. Keeping these costs down are important to remain competitive as well as staying profitable.
Following are tips to keep your costs down:
Always buy high quality brand name products that work well for you. If a new product comes out, ask your distributor for a sample that you can try to be sure the product will work in your situation. Low priced chemicals aren't necessarily the best choice, quality control, . If you have to use more of a "cheaper" product, than you are not really saving any money.
Don't make a buying decision solely based on cost. If the product is being delivered to you make sure you know what the shipping charges are and include those in figuring out the total cost of the product. If you, quality control, need to pick up the product at a local distributor, figure in your time (or your employee's time), quality control, and the mileage needed to pick up that product.
If possible, make one large order with your vendor instead of several smaller orders. This will help keep your shipping costs down and you may also be able to take advantage of volume discounting.
Buying larger sizes or products or chemicals that you mix yourself tends to be more economical than buying products in small sizes or ready-to-use containers.
If your employees are, quality control, mixing chemicals, make sure that they read and follow all label directions. Adding too much water will make a chemical less effective; adding too little is a waste of product (and money) and may cause damage to the floor or fixture that is being cleaned.
Think before you buy. New products are, quality control, coming out, quality control, all the time. Do you really need to have five or six products, if one will do what, quality control, these other products promise?
Don't be afraid to pass on price increases to your customers. For you to stay, quality control, in business you need to make a profit. Your customers should understand that for your company to stay in business you can't absorb, quality control, increased costs. Help to keep your profits coming in by keeping your supply costs in check. Following these tips will help you take a second look at what you are buying and why. Remember, you are in business to make a profit. Don't throw it, quality control, away by neglecting your supply costs.
Steve Hanson is co-founding member of The Janitorial Store (TM), an online community for owners and managers of cleaning companies who want to build a more profitable and successful cleaning business. Sign up for Trash Talk: Tip of the Week at http://www.TheJanitorialStore.com and receive a Free Gift!
Source: articleage.com
Although supply and material costs are likely to be a small part of your cleaning company's expenses, these costs are continuing to spiral, and so controlling these expenses will lead to more profit for your business. These days, prices, quality control, change quickly, so the total expense of your supplies may not be accurately reflected in cleaning bids. Keeping these costs down are important to remain competitive as well as staying profitable.
Following are tips to keep your costs down:
Always buy high quality brand name products that work well for you. If a new product comes out, ask your distributor for a sample that you can try to be sure the product will work in your situation. Low priced chemicals aren't necessarily the best choice, quality control, . If you have to use more of a "cheaper" product, than you are not really saving any money.
Don't make a buying decision solely based on cost. If the product is being delivered to you make sure you know what the shipping charges are and include those in figuring out the total cost of the product. If you, quality control, need to pick up the product at a local distributor, figure in your time (or your employee's time), quality control, and the mileage needed to pick up that product.
If possible, make one large order with your vendor instead of several smaller orders. This will help keep your shipping costs down and you may also be able to take advantage of volume discounting.
Buying larger sizes or products or chemicals that you mix yourself tends to be more economical than buying products in small sizes or ready-to-use containers.
If your employees are, quality control, mixing chemicals, make sure that they read and follow all label directions. Adding too much water will make a chemical less effective; adding too little is a waste of product (and money) and may cause damage to the floor or fixture that is being cleaned.
Think before you buy. New products are, quality control, coming out, quality control, all the time. Do you really need to have five or six products, if one will do what, quality control, these other products promise?
Don't be afraid to pass on price increases to your customers. For you to stay, quality control, in business you need to make a profit. Your customers should understand that for your company to stay in business you can't absorb, quality control, increased costs. Help to keep your profits coming in by keeping your supply costs in check. Following these tips will help you take a second look at what you are buying and why. Remember, you are in business to make a profit. Don't throw it, quality control, away by neglecting your supply costs.
Steve Hanson is co-founding member of The Janitorial Store (TM), an online community for owners and managers of cleaning companies who want to build a more profitable and successful cleaning business. Sign up for Trash Talk: Tip of the Week at http://www.TheJanitorialStore.com and receive a Free Gift!
Brochure Printing - The Modern Technology
Author: xsell_a3
Source: articlesbase.com
A brochure is nothing but an advertisement in the form of leaflet. Brochures are good media for advertisement. Brochures can advertise everything such as events, hotels, products, etc. The common two styles of brochure are single sheet or in the form of booklet. Brochure printing consists of four color process and it is implemented on thick glossy paper to produce a good impression. To produce fewer brochures, normal printing devices are used but in case of huge number of brochures offset printing is the best. Brochures printing are used frequently to produce colorful and high quality brochures. Professional brochures are mainly colorful and are good option to contact the customers rapidly. ÂSome advantages :- Each and every company which is related to printing brochures offers mainly typical four types of coloursÂfor the printing of brochures. The four types of color mainly consist of cyan (blue), magenta, yellow and black. These four colors are known as CMYK. We can print text and images through, quality control, printer with the help of CMYK. It controls the flow of ink and also maintains color consistency. As a result best quality brochures are produced through this process. ÂWays to increase sales :- There are mainly three ways to increase sales with the help of online brochure printing are as follows â€" Pricing â€" The price of the various brochures should be maintained correctly. It means at first you priced the material too low, quality control, and then at the next time you increase the price twice than the before. In that, quality control, case people will simply avoid your product. Sales Force â€" Your teammates should be efficient, quality control, and as a leader should credit the top performers. You must give appropriate, quality control, training to the members of the sales force. Quality Customers â€" you must look after the customers who are giving proper response to your promotions and retain the customers who are, quality control, purchasing your product. You must maintain efficientÂplan to attract more customers, quality control, . Â
Source: articlesbase.com
A brochure is nothing but an advertisement in the form of leaflet. Brochures are good media for advertisement. Brochures can advertise everything such as events, hotels, products, etc. The common two styles of brochure are single sheet or in the form of booklet. Brochure printing consists of four color process and it is implemented on thick glossy paper to produce a good impression. To produce fewer brochures, normal printing devices are used but in case of huge number of brochures offset printing is the best. Brochures printing are used frequently to produce colorful and high quality brochures. Professional brochures are mainly colorful and are good option to contact the customers rapidly. ÂSome advantages :- Each and every company which is related to printing brochures offers mainly typical four types of coloursÂfor the printing of brochures. The four types of color mainly consist of cyan (blue), magenta, yellow and black. These four colors are known as CMYK. We can print text and images through, quality control, printer with the help of CMYK. It controls the flow of ink and also maintains color consistency. As a result best quality brochures are produced through this process. ÂWays to increase sales :- There are mainly three ways to increase sales with the help of online brochure printing are as follows â€" Pricing â€" The price of the various brochures should be maintained correctly. It means at first you priced the material too low, quality control, and then at the next time you increase the price twice than the before. In that, quality control, case people will simply avoid your product. Sales Force â€" Your teammates should be efficient, quality control, and as a leader should credit the top performers. You must give appropriate, quality control, training to the members of the sales force. Quality Customers â€" you must look after the customers who are giving proper response to your promotions and retain the customers who are, quality control, purchasing your product. You must maintain efficientÂplan to attract more customers, quality control, . Â
Wednesday, November 18, 2009
Toronto Set to Go Further With BioDiesel
Author: Anonymous
Source: free-articles
Toronto, ON May 13, 2004 -โ€" Diesel vehicle owners, and bus and trucking fleets in the Greater Toronto Area (GTA), quality control, now have a second convenient local source of BioDiesel, a renewable vegetable oil-based fuel that can increase diesel engine, quality control, life while dramatically reducing emissions. Topia Energy Inc. held the grand opening of Toronto proper's first BioDiesel fueling pump earlier today at 1001 Queen Street East. Producers of โ€œGo Further,โ€ the film chronicling Woody Harrelson's journey down the Californian coast in a BioDiesel-fueled bus, also attended the ceremony.
The pump, the first to sell BioDiesel in the City of Toronto, will offer a blend, quality control, called B20, which is 20% BioDiesel and 80% Petroleum Diesel, and Topia Energy BioDiesel Additive-Diesel Fuel Conditioner will be available for purchase in containers. When used as an additive, BioDiesel acts as a lubricity agent, prolonging the life of diesel fuel pumps and cleaning the fuel system.
โ€œWe're glad to partner with Toronto's film industry to, quality control, show how we can all โ€œGo Furtherโ€ with BioDiesel by opening our second station in the GTA,โ€ said Topia Energy President Govindh Jayaraman. โ€œThis pump will provide a clean alternative to typical diesel fuel.โ€
Ottawa-based Topia Energy Inc., Canada's largest commercial producer and supplier of BioDiesel, is supplying the fuel.
Hundreds of customers have been frequenting Topia's first station in Unionville, ON, since its March 2 opening , prompting the opening of a second station, conveniently located close to downtown and the Don Valley Parkway, quality control, ..
Thousands of fleet vehicles have driven millions of kilometers using BioDiesel in Canada. It is a fuel that can, quality control, be used in place of petroleum diesel in any diesel engine, generator, pump or heater, few or no engine modifications. Using BioDiesel helps to reduce waste and support Canadian agriculture because BioDiesel is a fully renewable fuel, made from local crop vegetable oils and used, quality control, cooking greases. BioDiesel also produces much lower emissions than regular diesel fuels and using it improves local air quality and contributes to the reduction of smog and acid rain by significantly reducing the toxic emissions, quality, quality control, control, associated with petroleum diesel fuel.
BioDiesel also contributes to the health of Ontarians. Replacing Petro diesel with Topia Energy BioDiesel reduces smog and improves local air quality in one quick step. The main components in smog - ground level ozone and particulate matter - are lowered by 40% to 50% with the use of Topia Energy BioDiesel.
BioDiesel can also help Canada meet commitments under the Kyoto protocol. Use of B20 reduces life-cycle carbon dioxide emissions by up to 17%, while stimulating regional economic development in farming communities.
"This is now our second opening of a station in three months," Goldberg (have to introduce him earlier), quality control, added. "Canada produces, quality control, huge amounts of canola and soybeans, which are the major components of BioDiesel. We want to support the farm economy, and the environmental benefits are very important to us as well.โ€
BioDiesel is helping to extend Canada's petroleum reserves and reduce our dependency on foreign sources. BioDiesel is the only fuel to be classified, quality control, as entirely non-toxic; it biodegrades faster than sugar, is ten times, quality control, less toxic than table salt and produces exhaust that some say smells like popcorn or French fries.
BioDiesel can be used in its pure form (B100), or blended with petroleum diesel at any level. It significantly reduces emissions such as carbon monoxide, unburned hydrocarbons and particulate matter. It is nontoxic, biodegradable and essentially free of sulfur, quality control, and aromatics. BioDiesel offers similar fuel economy, horsepower and torque to petroleum diesel while providing superior lubricity.
โ€œThe Certified: BioDiesel Driven program ensures that our fuel is consistently meeting the standards and specifications that automobile manufacturers set down for BioDiesel fuel,โ€ explained Jayaraman. โ€œQuality is important to us and it's important that people realize that third party testing and quality control are critical elements for the future of our fuel. We've adopted the same passion for quality that have helped bring BioDiesel to the mainstream in Europe.โ€ Independent labs test Topia Energy BioDiesel fuel under the Certified: BioDiesel Driven program to meet the most exacting standards in the world.
For interviews and media relations contact:
Govindh Jayaraman, President / Senior Partner
topia energy, quality control, inc.
Phone: (613) 237-0935
For logistics and information surrounding the launch contact:
Sam Goldberg,
Alternate-NRG Inc.
GTA Agent for Topia Energy Inc.
Phone: (416) 493-9336
Websites:
www.AboutBioDiesel.com
www.BioDiesel.org
www.topiaenergy.com
Source: free-articles
Toronto, ON May 13, 2004 -โ€" Diesel vehicle owners, and bus and trucking fleets in the Greater Toronto Area (GTA), quality control, now have a second convenient local source of BioDiesel, a renewable vegetable oil-based fuel that can increase diesel engine, quality control, life while dramatically reducing emissions. Topia Energy Inc. held the grand opening of Toronto proper's first BioDiesel fueling pump earlier today at 1001 Queen Street East. Producers of โ€œGo Further,โ€ the film chronicling Woody Harrelson's journey down the Californian coast in a BioDiesel-fueled bus, also attended the ceremony.
The pump, the first to sell BioDiesel in the City of Toronto, will offer a blend, quality control, called B20, which is 20% BioDiesel and 80% Petroleum Diesel, and Topia Energy BioDiesel Additive-Diesel Fuel Conditioner will be available for purchase in containers. When used as an additive, BioDiesel acts as a lubricity agent, prolonging the life of diesel fuel pumps and cleaning the fuel system.
โ€œWe're glad to partner with Toronto's film industry to, quality control, show how we can all โ€œGo Furtherโ€ with BioDiesel by opening our second station in the GTA,โ€ said Topia Energy President Govindh Jayaraman. โ€œThis pump will provide a clean alternative to typical diesel fuel.โ€
Ottawa-based Topia Energy Inc., Canada's largest commercial producer and supplier of BioDiesel, is supplying the fuel.
Hundreds of customers have been frequenting Topia's first station in Unionville, ON, since its March 2 opening , prompting the opening of a second station, conveniently located close to downtown and the Don Valley Parkway, quality control, ..
Thousands of fleet vehicles have driven millions of kilometers using BioDiesel in Canada. It is a fuel that can, quality control, be used in place of petroleum diesel in any diesel engine, generator, pump or heater, few or no engine modifications. Using BioDiesel helps to reduce waste and support Canadian agriculture because BioDiesel is a fully renewable fuel, made from local crop vegetable oils and used, quality control, cooking greases. BioDiesel also produces much lower emissions than regular diesel fuels and using it improves local air quality and contributes to the reduction of smog and acid rain by significantly reducing the toxic emissions, quality, quality control, control, associated with petroleum diesel fuel.
BioDiesel also contributes to the health of Ontarians. Replacing Petro diesel with Topia Energy BioDiesel reduces smog and improves local air quality in one quick step. The main components in smog - ground level ozone and particulate matter - are lowered by 40% to 50% with the use of Topia Energy BioDiesel.
BioDiesel can also help Canada meet commitments under the Kyoto protocol. Use of B20 reduces life-cycle carbon dioxide emissions by up to 17%, while stimulating regional economic development in farming communities.
"This is now our second opening of a station in three months," Goldberg (have to introduce him earlier), quality control, added. "Canada produces, quality control, huge amounts of canola and soybeans, which are the major components of BioDiesel. We want to support the farm economy, and the environmental benefits are very important to us as well.โ€
BioDiesel is helping to extend Canada's petroleum reserves and reduce our dependency on foreign sources. BioDiesel is the only fuel to be classified, quality control, as entirely non-toxic; it biodegrades faster than sugar, is ten times, quality control, less toxic than table salt and produces exhaust that some say smells like popcorn or French fries.
BioDiesel can be used in its pure form (B100), or blended with petroleum diesel at any level. It significantly reduces emissions such as carbon monoxide, unburned hydrocarbons and particulate matter. It is nontoxic, biodegradable and essentially free of sulfur, quality control, and aromatics. BioDiesel offers similar fuel economy, horsepower and torque to petroleum diesel while providing superior lubricity.
โ€œThe Certified: BioDiesel Driven program ensures that our fuel is consistently meeting the standards and specifications that automobile manufacturers set down for BioDiesel fuel,โ€ explained Jayaraman. โ€œQuality is important to us and it's important that people realize that third party testing and quality control are critical elements for the future of our fuel. We've adopted the same passion for quality that have helped bring BioDiesel to the mainstream in Europe.โ€ Independent labs test Topia Energy BioDiesel fuel under the Certified: BioDiesel Driven program to meet the most exacting standards in the world.
For interviews and media relations contact:
Govindh Jayaraman, President / Senior Partner
topia energy, quality control, inc.
Phone: (613) 237-0935
For logistics and information surrounding the launch contact:
Sam Goldberg,
Alternate-NRG Inc.
GTA Agent for Topia Energy Inc.
Phone: (416) 493-9336
Websites:
www.AboutBioDiesel.com
www.BioDiesel.org
www.topiaenergy.com
Monday, November 16, 2009
Tempe firm launches nationwide digital advertising network
Author: Anonymous
Source: free-articles
The system at Cafรฉ Boba consists of a 42-inch plasma display with a built-in advertising server and, quality control, a 15-inch LCD flat-panel screen connected to a tiny computer, connected to NORVISION's computer network via the Internet. The plasma screen displays 10-second ads from local businesses a minimum of 6 times an hour, 90 times a day, 630 times a week 2,520 times a month. Meanwhile, the LCD screen features Cafรฉ Boba's food and drink specials.
"Cafรฉ Boba is quickly becoming the new place in Tempe where people meet and experience a dynamic setting that provide excellent food, drink, service and entertainment," said Fred Makapugay, Cafรฉ Boba owner. "As we progress, we know, quality control, that the InfoPoint Network installation is the most logical and technologically efficient way of doing advanced multi-media marketing."
InfoPoint Networks enables advertisers to reach niche markets via strategically placed, eye-catching digital displays, which allow for full-motion video, animation and graphics in wide-screen format.
"Digital dynamic signage is the future of advertising," said Audi Taraldsen, president and founder of NORVISION. "InfoPoint, quality control, Networks empowers businesses to deliver the right advertising message targeted to the right group at the right location at the right time. This, quality control, is high-impact, high-quality niche advertising with amazing, quality control, results."
NORVISION is currently, quality control, negotiating with prospective clients including nightclubs, movie theaters and other retail enterprises.
NORVISION, Inc. (www.norvision.com) is a leading multimedia and digital dynamic signage solutions provider, specializing in high-impact signage systems for the retail, special events and entertainment market. NORVISION's dynamic signage system delivers high-quality multimedia-based advertising and information via broadband networks to plasma screens, video walls or projectors,, quality control, providing fully updateable and controllable displays. NORVISION's strategic partnerships include Compaq, Scala and Pioneer.
Source: free-articles
The system at Cafรฉ Boba consists of a 42-inch plasma display with a built-in advertising server and, quality control, a 15-inch LCD flat-panel screen connected to a tiny computer, connected to NORVISION's computer network via the Internet. The plasma screen displays 10-second ads from local businesses a minimum of 6 times an hour, 90 times a day, 630 times a week 2,520 times a month. Meanwhile, the LCD screen features Cafรฉ Boba's food and drink specials.
"Cafรฉ Boba is quickly becoming the new place in Tempe where people meet and experience a dynamic setting that provide excellent food, drink, service and entertainment," said Fred Makapugay, Cafรฉ Boba owner. "As we progress, we know, quality control, that the InfoPoint Network installation is the most logical and technologically efficient way of doing advanced multi-media marketing."
InfoPoint Networks enables advertisers to reach niche markets via strategically placed, eye-catching digital displays, which allow for full-motion video, animation and graphics in wide-screen format.
"Digital dynamic signage is the future of advertising," said Audi Taraldsen, president and founder of NORVISION. "InfoPoint, quality control, Networks empowers businesses to deliver the right advertising message targeted to the right group at the right location at the right time. This, quality control, is high-impact, high-quality niche advertising with amazing, quality control, results."
NORVISION is currently, quality control, negotiating with prospective clients including nightclubs, movie theaters and other retail enterprises.
NORVISION, Inc. (www.norvision.com) is a leading multimedia and digital dynamic signage solutions provider, specializing in high-impact signage systems for the retail, special events and entertainment market. NORVISION's dynamic signage system delivers high-quality multimedia-based advertising and information via broadband networks to plasma screens, video walls or projectors,, quality control, providing fully updateable and controllable displays. NORVISION's strategic partnerships include Compaq, Scala and Pioneer.
Sunday, November 15, 2009
Private Label Drinking Water: Pure Water as a Powerful Brand Builder
Author: Jon M. Stout
Source: articleage.com
February 6, 2006
All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A strong brand allows individual ideals that convey the durability and power of the company, its products and service offerings. in addition to showing how its offering is distinctive from other products, the brand clearly expresses features and benefits that appeal to the marketplace and individual customers. The companies that produce a clear statement about the strengths of their respective brands generally enjoy greater overall success in business.
A strong brand will achieve a number of results. The brand name will identify the products or services offered and will classify the quality of these offerings in the marketplace. Additionally, the core values of the product and firm should be evident and the mission and specialty, quality control, of the company should be clearly defined. The net result of brand creation should be an expression of the personality and character of the firm and a representation of the quality of the product offering.
Product and Service Branding:
Branding, which is not only limited to products, allows for individual service firms to often act as aggressive branders. Successful service providers are those, quality control, that identify a need in the marketplace and develop a message that appeals to the market; this message, quality control, identifies how the firm is best able to add value to the marketplace.
Objectives of a product are exceedingly important in that the objective of the message is to target prospective customers on an emotional level and provide reassurance that the brand will be strong and credible and will deliver with success. After the message, quality control, is successfully transmitted, the potential customer should be motivated to buy, quality control, and, if the message is powerful enough, brand loyalty should be established.
Sell on Quality Not on Price:
Studies have shown that companies that compete solely on price are almost guaranteed to fail. No matter how much firms discount their prices in order to capture the sale, in a price cutting environment there will always be another player willing to reduce prices even lower to maintain the level of competition. The result of price cutting is that all firms in the market run the risk of selling below, quality control, cost and, if cut rate continues, bankruptcy is a high possibility.
Companies that prosper in a market are those that can clearly distinguish their offering, quality control, from those of the competition. Most effective are those that develop a clear, quality control, message of the benefits of their product/service offering. Development of a clear message requires an analysis of the strengths of the firm and strategic thinking as to the portion of a market that the firm wants to capture. Following the creation of the branding message, decisions are required to promote the brand most effectively, quality control, in the marketplace.
Broadcast the Message:
A brand message that is not properly delivered is a misuse of time and resources. Even the best and most efficient brand message fails if it is not marketed correctly to potential customers and businesses. Nevertheless, care must be exercised when, quality control, promoting a brand because promotion is expensive and extremely unpredictable. There are many avenues to properly promote a brand, some being more effective than others.
The options for promotion range from print, radio and television advertising to private mailers and public relations. Each of these techniques varies in price and effectiveness and generally requires multiple exposures to be successful. Many companies dedicate substantial resources, quality control, to brand promotion using traditional techniques and advertising. Public promotion budgets often represent a substantial, quality control, portion of a company's operating budget. For smaller firms traditional promotion can be a tremendous, quality control, burden often producing either limited or only long term results.
Private Label Drinking Water as a Powerful Brand Builder:
A new and effective method of brand promotion, private label drinking water, is becoming very popular, particularly for small to medium sized companies with limited advertising and public relations budgets. Private label pure drinking water has captured the imagination of those companies wishing to convey, quality control, their message in clear and lasting terms. It is bottled water that includes, quality control, a custom label designed to customer specifications that convey a clear message. Private label drinking water has many uses and applications, which are as follows:
• High quality pure drinking water with custom designed labels creates a long lasting message without the need for various costly exposures. Prospective, quality control, customers and clients often keep individual bottles for future use where the image can be viewed repeatedly.
• Private label pure drinking water can be best described as portable advertising that is cost effective and conveys a sustainable message.
• Custom labels can be easily modified for specific occasions.
• Additional supplies of water can be ordered for meetings, events and public, quality control, displays.
• Cost is low and water offerings can be coupled with sales opportunities at sporting and other public events.
Quality is Critical:
Any type of brand message requires a concerted quality effort. A low quality, substandard presentation coupled with a powerful message will fail if it is perceived to be a poor quality product. This is particularly true with private label water.
The first element of quality involves the water in the bottle. Low quality, impure water will often result, quality control, in dissatisfaction and impairment of the message, therefore, the best way to ensure high quality water is to use ultra pure water that is distilled and oxygenated for highest, quality control, quality and the best taste.
Next, it is imperative that the label design look professional, address all aspects of the desired message and be configured in an attractive,, quality control, noticeable, quality control, design.
Lastly the label must be printed using a high quality, high resolution printer on laminated water proof label stock. During the creation and printing process, quality control checks are required in order to ensure the presentation of the most effective branding message.
Creating a powerful brand is critical to the success of any firm in the marketplace. The creation process is only as effective as the expression of the brand message. Many firms can either succeed or fail as a result of the perception of their brand in the marketplace; therefore, the use of pure private label water is a desirable tool for brand success.
Source: articleage.com
February 6, 2006
All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A strong brand allows individual ideals that convey the durability and power of the company, its products and service offerings. in addition to showing how its offering is distinctive from other products, the brand clearly expresses features and benefits that appeal to the marketplace and individual customers. The companies that produce a clear statement about the strengths of their respective brands generally enjoy greater overall success in business.
A strong brand will achieve a number of results. The brand name will identify the products or services offered and will classify the quality of these offerings in the marketplace. Additionally, the core values of the product and firm should be evident and the mission and specialty, quality control, of the company should be clearly defined. The net result of brand creation should be an expression of the personality and character of the firm and a representation of the quality of the product offering.
Product and Service Branding:
Branding, which is not only limited to products, allows for individual service firms to often act as aggressive branders. Successful service providers are those, quality control, that identify a need in the marketplace and develop a message that appeals to the market; this message, quality control, identifies how the firm is best able to add value to the marketplace.
Objectives of a product are exceedingly important in that the objective of the message is to target prospective customers on an emotional level and provide reassurance that the brand will be strong and credible and will deliver with success. After the message, quality control, is successfully transmitted, the potential customer should be motivated to buy, quality control, and, if the message is powerful enough, brand loyalty should be established.
Sell on Quality Not on Price:
Studies have shown that companies that compete solely on price are almost guaranteed to fail. No matter how much firms discount their prices in order to capture the sale, in a price cutting environment there will always be another player willing to reduce prices even lower to maintain the level of competition. The result of price cutting is that all firms in the market run the risk of selling below, quality control, cost and, if cut rate continues, bankruptcy is a high possibility.
Companies that prosper in a market are those that can clearly distinguish their offering, quality control, from those of the competition. Most effective are those that develop a clear, quality control, message of the benefits of their product/service offering. Development of a clear message requires an analysis of the strengths of the firm and strategic thinking as to the portion of a market that the firm wants to capture. Following the creation of the branding message, decisions are required to promote the brand most effectively, quality control, in the marketplace.
Broadcast the Message:
A brand message that is not properly delivered is a misuse of time and resources. Even the best and most efficient brand message fails if it is not marketed correctly to potential customers and businesses. Nevertheless, care must be exercised when, quality control, promoting a brand because promotion is expensive and extremely unpredictable. There are many avenues to properly promote a brand, some being more effective than others.
The options for promotion range from print, radio and television advertising to private mailers and public relations. Each of these techniques varies in price and effectiveness and generally requires multiple exposures to be successful. Many companies dedicate substantial resources, quality control, to brand promotion using traditional techniques and advertising. Public promotion budgets often represent a substantial, quality control, portion of a company's operating budget. For smaller firms traditional promotion can be a tremendous, quality control, burden often producing either limited or only long term results.
Private Label Drinking Water as a Powerful Brand Builder:
A new and effective method of brand promotion, private label drinking water, is becoming very popular, particularly for small to medium sized companies with limited advertising and public relations budgets. Private label pure drinking water has captured the imagination of those companies wishing to convey, quality control, their message in clear and lasting terms. It is bottled water that includes, quality control, a custom label designed to customer specifications that convey a clear message. Private label drinking water has many uses and applications, which are as follows:
• High quality pure drinking water with custom designed labels creates a long lasting message without the need for various costly exposures. Prospective, quality control, customers and clients often keep individual bottles for future use where the image can be viewed repeatedly.
• Private label pure drinking water can be best described as portable advertising that is cost effective and conveys a sustainable message.
• Custom labels can be easily modified for specific occasions.
• Additional supplies of water can be ordered for meetings, events and public, quality control, displays.
• Cost is low and water offerings can be coupled with sales opportunities at sporting and other public events.
Quality is Critical:
Any type of brand message requires a concerted quality effort. A low quality, substandard presentation coupled with a powerful message will fail if it is perceived to be a poor quality product. This is particularly true with private label water.
The first element of quality involves the water in the bottle. Low quality, impure water will often result, quality control, in dissatisfaction and impairment of the message, therefore, the best way to ensure high quality water is to use ultra pure water that is distilled and oxygenated for highest, quality control, quality and the best taste.
Next, it is imperative that the label design look professional, address all aspects of the desired message and be configured in an attractive,, quality control, noticeable, quality control, design.
Lastly the label must be printed using a high quality, high resolution printer on laminated water proof label stock. During the creation and printing process, quality control checks are required in order to ensure the presentation of the most effective branding message.
Creating a powerful brand is critical to the success of any firm in the marketplace. The creation process is only as effective as the expression of the brand message. Many firms can either succeed or fail as a result of the perception of their brand in the marketplace; therefore, the use of pure private label water is a desirable tool for brand success.
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