Author: Jon Stout
Source: articleage.com
Like most organizations, schools in the United States are subject to constant budget stress. Important athletic and scholastic programs, quality control, are subject to budget cuts as demographics change and taxpayers become increasingly budget aware. As a result, schools include fund raising resources in their planning for programs.
Education should rank, quality control, high on the list of tax payer funding. With exception of defense, it is hard to imagine a governmental effort that is more important to our country than good education. Education and schools focus on our future leaders and it is in the schools where lessons in character are coupled with the development of skills required for success in a modern society.
Fund Raising and Healthy Products
Schools, both public and private, have turned to fund raising to help fund sporting and educational events, quality control, . Where large number of people have gathered, schools, through sports teams, booster clubs and scholastic societies have raised funds by selling products for a profit at events or by using team members to sell products to friends and family..
Historically a number of products were sold that generated revenue and these were mainly food, quality control, products like carbonated soft drinks, cookies, pizza and candy. As a group these products were not considered healthy by many. Recently, for example, an agreement was finalized to discontinue the sale of carbonated soft drinks in schools and this is a landmark effort to help reduce obesity and create a healthy lifestyle for students.
Many schools are now exploring fund raising with healthier products. As a result private label water is becoming increasingly popular as a healthy alternative method to raise, quality control, funds.
Private Label Drinking Water
Private label drinking water is an effective and healthy way to raise funds for a number of reasons:
• If the, quality control, water is purified, it represents a wholesome addition to a healthy lifestyle.
• Creation of a private label is an effective form of advertising that adds value to the water and the event. This additional value is reflected in a higher price, greater revenue and more profit.
• Private label water is consumable advertising that is often carried from the event and serves as a reminder to participants and others.
• The label design offers flexibility that allows schedules and scores to be listed and updated.
• Private label water is ideal for outdoor events and is very cost effective. The cost decreases as volume increases.
• Private label water can easily establish a brand identity for the school or team.
• The design of one label can be used for many school events.
Two Avenues of Fund Raising
Private label water is a versatile tool for fund raising, quality control, . It can be sold directly at school events and players, quality control, and participants can resell private label water to friends and family to raise revenue. Either avenue is an effective fund raising device.
Both avenues are available to schools most of the calendar year and provide consistent fund raising opportunities.
Student Participation
Students, quality control, are both the beneficiaries and the key assets of fundraising. They can control the quality of their, quality control, own athletic and scholastic programs by actively participating, quality control, in the event and friends and family fund raising activities. Gaining a student "buy in" for programs will guarantee, quality control, success.
What to Look for in a Private Label Water Supplier
There, quality control, are a number of private label water suppliers but they vary widely in the quality of their product offerings. There are three areas to investigate when choosing a supplier:
Quality of Water
Events with a large number of participants require proper hydration with water of the highest quality. High quality water in terms of, quality control, health and taste is also critical for the acceptance of the theme and event message. If the water is low quality or tastes bad then the message will fail. The best quality water on the market today is purified using a distillation/ filtration/ oxygenation process that removes all impurities, including, quality control, all bacteria, and creates a light, refreshing taste.
Quality of Label Design and Production
The label is the message part of the product and poor-quality labels send a poor-quality message. Production of a poor-quality label is a waste of money and adversely affects the message and theme.
It is very important to know that the vast majority (almost all) of the private label opportunities in this country come from water resellers (not bottlers) with desktop-model "thermal" (or "thermal wax") printing devices with a quality level that cannot compare well to even consumer-grade inkjet printing devices widely available for less than $200 at your local electronics store. These label printers are very cheap in both quality and cost, typically ranging from $10-20k depending on configuration, and are widely used throughout the private label water industry because of their low cost.
In sharp contrast, a quality label, i.e., one that looks like a top-shelf brand, quality control, that you might find in your local gourmet grocery store, needs to be produced with professional-quality equipment, quality control, using professional-grade printing equipment. There are three types of printing equipment that can produce a high-quality label.
1. Rotary offset lithography;
2. Flexography; and
3. High-quality digital presses.
For most smaller runs (under about 10,000 units),, quality control, digital equipment offered by Heidelberg or HP is the most cost effective solution,, quality control, but instead of $10-20k, the minimum equipment costs for these professional solutions range from $750k to $1.25M per station.
These facts are very important to understand when choosing a private label bottler — because those who sell low-quality labels, quality control, would have you believe that nothing better is available, quality control, because of the short runs required by private label customers. Nothing could be further from the truth.
In order to succeed, your label must be professionally designed and produced with high-quality materials using a printing process that renders a high-quality result. Waterproof lamination is also required for long lasting labels. This is easily, quality control, achieved for an affordable unit cost using the right equipment for the job.
Quality of Customer Service
The, quality control, design and production of private labeled drinking water is complex and requires intense interaction between the customer and supplier. Communication and a culture of customer, quality control, service excellence is a prerequisite to the creation of an effective theme message and a successful event. Without a significant commitment to customer service on the part of the supplier, the impact of the theme message will fail.
A supplier with a fully interactive e-commerce site is an ideal way to create a high quality label, modify the label to reflect event changes and to order more water as demand changes.
A supplier that is experienced in fund raising and is willing to commit management resources to support a school fund raising program is a definite asset to individual schools.
Choose, quality control, a quality supplier to help develop and communicate your message, quality control, and to create success for the school fundraising event.
Jon Stout is the Chairman of the Board for Element H2O, a bottler in Chantilly, Virginia offering only Ultra Pure bottled water products and private label opportunities for small and large businesses in all 50 states and Canada.
Elements H2O's clients include businesses in, quality control, the health and fitness and hospitality industries, fitness centers, gyms, large and small hotels, day spas, catering companies, and many others.
Visit Element H2O's web site at http://www.ElementH2O.com
You can reach Jon Stout at 1-866-4-PURITY, or by email at jon.stout@ElementH2O.com
Article Source: http://EzineArticles.com/?expert=Jon_Stout
Showing posts with label private. Show all posts
Showing posts with label private. Show all posts
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Sunday, November 15, 2009
Private Label Drinking Water: Pure Water as a Powerful Brand Builder
Author: Jon M. Stout
Source: articleage.com
February 6, 2006
All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A strong brand allows individual ideals that convey the durability and power of the company, its products and service offerings. in addition to showing how its offering is distinctive from other products, the brand clearly expresses features and benefits that appeal to the marketplace and individual customers. The companies that produce a clear statement about the strengths of their respective brands generally enjoy greater overall success in business.
A strong brand will achieve a number of results. The brand name will identify the products or services offered and will classify the quality of these offerings in the marketplace. Additionally, the core values of the product and firm should be evident and the mission and specialty, quality control, of the company should be clearly defined. The net result of brand creation should be an expression of the personality and character of the firm and a representation of the quality of the product offering.
Product and Service Branding:
Branding, which is not only limited to products, allows for individual service firms to often act as aggressive branders. Successful service providers are those, quality control, that identify a need in the marketplace and develop a message that appeals to the market; this message, quality control, identifies how the firm is best able to add value to the marketplace.
Objectives of a product are exceedingly important in that the objective of the message is to target prospective customers on an emotional level and provide reassurance that the brand will be strong and credible and will deliver with success. After the message, quality control, is successfully transmitted, the potential customer should be motivated to buy, quality control, and, if the message is powerful enough, brand loyalty should be established.
Sell on Quality Not on Price:
Studies have shown that companies that compete solely on price are almost guaranteed to fail. No matter how much firms discount their prices in order to capture the sale, in a price cutting environment there will always be another player willing to reduce prices even lower to maintain the level of competition. The result of price cutting is that all firms in the market run the risk of selling below, quality control, cost and, if cut rate continues, bankruptcy is a high possibility.
Companies that prosper in a market are those that can clearly distinguish their offering, quality control, from those of the competition. Most effective are those that develop a clear, quality control, message of the benefits of their product/service offering. Development of a clear message requires an analysis of the strengths of the firm and strategic thinking as to the portion of a market that the firm wants to capture. Following the creation of the branding message, decisions are required to promote the brand most effectively, quality control, in the marketplace.
Broadcast the Message:
A brand message that is not properly delivered is a misuse of time and resources. Even the best and most efficient brand message fails if it is not marketed correctly to potential customers and businesses. Nevertheless, care must be exercised when, quality control, promoting a brand because promotion is expensive and extremely unpredictable. There are many avenues to properly promote a brand, some being more effective than others.
The options for promotion range from print, radio and television advertising to private mailers and public relations. Each of these techniques varies in price and effectiveness and generally requires multiple exposures to be successful. Many companies dedicate substantial resources, quality control, to brand promotion using traditional techniques and advertising. Public promotion budgets often represent a substantial, quality control, portion of a company's operating budget. For smaller firms traditional promotion can be a tremendous, quality control, burden often producing either limited or only long term results.
Private Label Drinking Water as a Powerful Brand Builder:
A new and effective method of brand promotion, private label drinking water, is becoming very popular, particularly for small to medium sized companies with limited advertising and public relations budgets. Private label pure drinking water has captured the imagination of those companies wishing to convey, quality control, their message in clear and lasting terms. It is bottled water that includes, quality control, a custom label designed to customer specifications that convey a clear message. Private label drinking water has many uses and applications, which are as follows:
• High quality pure drinking water with custom designed labels creates a long lasting message without the need for various costly exposures. Prospective, quality control, customers and clients often keep individual bottles for future use where the image can be viewed repeatedly.
• Private label pure drinking water can be best described as portable advertising that is cost effective and conveys a sustainable message.
• Custom labels can be easily modified for specific occasions.
• Additional supplies of water can be ordered for meetings, events and public, quality control, displays.
• Cost is low and water offerings can be coupled with sales opportunities at sporting and other public events.
Quality is Critical:
Any type of brand message requires a concerted quality effort. A low quality, substandard presentation coupled with a powerful message will fail if it is perceived to be a poor quality product. This is particularly true with private label water.
The first element of quality involves the water in the bottle. Low quality, impure water will often result, quality control, in dissatisfaction and impairment of the message, therefore, the best way to ensure high quality water is to use ultra pure water that is distilled and oxygenated for highest, quality control, quality and the best taste.
Next, it is imperative that the label design look professional, address all aspects of the desired message and be configured in an attractive,, quality control, noticeable, quality control, design.
Lastly the label must be printed using a high quality, high resolution printer on laminated water proof label stock. During the creation and printing process, quality control checks are required in order to ensure the presentation of the most effective branding message.
Creating a powerful brand is critical to the success of any firm in the marketplace. The creation process is only as effective as the expression of the brand message. Many firms can either succeed or fail as a result of the perception of their brand in the marketplace; therefore, the use of pure private label water is a desirable tool for brand success.
Source: articleage.com
February 6, 2006
All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A strong brand allows individual ideals that convey the durability and power of the company, its products and service offerings. in addition to showing how its offering is distinctive from other products, the brand clearly expresses features and benefits that appeal to the marketplace and individual customers. The companies that produce a clear statement about the strengths of their respective brands generally enjoy greater overall success in business.
A strong brand will achieve a number of results. The brand name will identify the products or services offered and will classify the quality of these offerings in the marketplace. Additionally, the core values of the product and firm should be evident and the mission and specialty, quality control, of the company should be clearly defined. The net result of brand creation should be an expression of the personality and character of the firm and a representation of the quality of the product offering.
Product and Service Branding:
Branding, which is not only limited to products, allows for individual service firms to often act as aggressive branders. Successful service providers are those, quality control, that identify a need in the marketplace and develop a message that appeals to the market; this message, quality control, identifies how the firm is best able to add value to the marketplace.
Objectives of a product are exceedingly important in that the objective of the message is to target prospective customers on an emotional level and provide reassurance that the brand will be strong and credible and will deliver with success. After the message, quality control, is successfully transmitted, the potential customer should be motivated to buy, quality control, and, if the message is powerful enough, brand loyalty should be established.
Sell on Quality Not on Price:
Studies have shown that companies that compete solely on price are almost guaranteed to fail. No matter how much firms discount their prices in order to capture the sale, in a price cutting environment there will always be another player willing to reduce prices even lower to maintain the level of competition. The result of price cutting is that all firms in the market run the risk of selling below, quality control, cost and, if cut rate continues, bankruptcy is a high possibility.
Companies that prosper in a market are those that can clearly distinguish their offering, quality control, from those of the competition. Most effective are those that develop a clear, quality control, message of the benefits of their product/service offering. Development of a clear message requires an analysis of the strengths of the firm and strategic thinking as to the portion of a market that the firm wants to capture. Following the creation of the branding message, decisions are required to promote the brand most effectively, quality control, in the marketplace.
Broadcast the Message:
A brand message that is not properly delivered is a misuse of time and resources. Even the best and most efficient brand message fails if it is not marketed correctly to potential customers and businesses. Nevertheless, care must be exercised when, quality control, promoting a brand because promotion is expensive and extremely unpredictable. There are many avenues to properly promote a brand, some being more effective than others.
The options for promotion range from print, radio and television advertising to private mailers and public relations. Each of these techniques varies in price and effectiveness and generally requires multiple exposures to be successful. Many companies dedicate substantial resources, quality control, to brand promotion using traditional techniques and advertising. Public promotion budgets often represent a substantial, quality control, portion of a company's operating budget. For smaller firms traditional promotion can be a tremendous, quality control, burden often producing either limited or only long term results.
Private Label Drinking Water as a Powerful Brand Builder:
A new and effective method of brand promotion, private label drinking water, is becoming very popular, particularly for small to medium sized companies with limited advertising and public relations budgets. Private label pure drinking water has captured the imagination of those companies wishing to convey, quality control, their message in clear and lasting terms. It is bottled water that includes, quality control, a custom label designed to customer specifications that convey a clear message. Private label drinking water has many uses and applications, which are as follows:
• High quality pure drinking water with custom designed labels creates a long lasting message without the need for various costly exposures. Prospective, quality control, customers and clients often keep individual bottles for future use where the image can be viewed repeatedly.
• Private label pure drinking water can be best described as portable advertising that is cost effective and conveys a sustainable message.
• Custom labels can be easily modified for specific occasions.
• Additional supplies of water can be ordered for meetings, events and public, quality control, displays.
• Cost is low and water offerings can be coupled with sales opportunities at sporting and other public events.
Quality is Critical:
Any type of brand message requires a concerted quality effort. A low quality, substandard presentation coupled with a powerful message will fail if it is perceived to be a poor quality product. This is particularly true with private label water.
The first element of quality involves the water in the bottle. Low quality, impure water will often result, quality control, in dissatisfaction and impairment of the message, therefore, the best way to ensure high quality water is to use ultra pure water that is distilled and oxygenated for highest, quality control, quality and the best taste.
Next, it is imperative that the label design look professional, address all aspects of the desired message and be configured in an attractive,, quality control, noticeable, quality control, design.
Lastly the label must be printed using a high quality, high resolution printer on laminated water proof label stock. During the creation and printing process, quality control checks are required in order to ensure the presentation of the most effective branding message.
Creating a powerful brand is critical to the success of any firm in the marketplace. The creation process is only as effective as the expression of the brand message. Many firms can either succeed or fail as a result of the perception of their brand in the marketplace; therefore, the use of pure private label water is a desirable tool for brand success.
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