Wednesday, September 23, 2009

What Are the Business Benefits of Call Logging?

Author: Scot Trodick

Source: ezinearticles.com



Reducing liability is the number one reason why most businesses purchase a telephone recorder. It allows them to easily resolve disputes and protect themselves with recorded evidence. A telephone recorder easily resolves disputes by providing an impartial record. In most instances if call recordings are done properly they may be admissible as evidence in a court of law. However, the existence alone of such recordings is often enough to stop a lawsuit from even being filed. An example of this comes from a towing company in Massachusetts that uses a Versadial telephone recorder to record all incoming orders. A customer called in and gave directions for a towing job. However the customer gave the wrong directions and the towing company was unable to find them. The customer was irate and threatened a lawsuit. The towing company opened their call recording software, reviewed the call in question and sent the customer's lawyer a copy of the call recording as an email attachment. The lawsuit was immediately dropped. How many lawsuits could your company diffuse by simply installing a telephone recorder?Improving quality is the first benefit most people think of when thinking of telephone recorders. By recording calls, errors can be detected and often corrected before they become costly mistakes. A call center employee might mistype customer information, or enter, quality control, an order for the wrong product color or quantity. However, by routinely verifying their own call recordings before shipping this information could be confirmed or corrected saving considerable money. Not only, quality control, this, but customer satisfaction is improved. Rather than having to bother the customer, the recording can be reviewed and the mistake corrected without the customer even knowing., quality control, Supervisors can also use the call recording software to routinely check calls to make sure proper, quality control, dialogs are being used and offers made. The results are superior quality, lower cost and increased customer satisfaction.Increased security results from the presence of a telephone recorder on company lines acting as a deterrent to all types of security breaches or inappropriate employee calls. Such security breaches or inappropriate calls can be detected with the call recording software and then used to either address the problem with the employee or if necessary to act as evidence.Training and performance reviews are made easier when call recordings are easily available to trainers and managers. Trainers can use the call recording software to search and find calls that exemplify excellent customer service, quality control, or salesmanship. These can be easily emailed to other reps as an example or played in a training meeting. Likewise, poor quality calls can be found by managers and sent to the employees that, quality control, made them to allow them to learn from their mistakes and improve. Bette P. of PRco. Inc. uses a Versadial telephone recorder to allow her customer service staff to review their own calls and know how they come across to customers. This has made it easy for employees to improve their own performance.Sales and marketing data becomes available through the use of a tetelephone recorder and gives these departments valuable data, quality control, that, quality control, will help them discover exactly what sales techniques, quality control, or marketing campaigns are working and more importantly, why they are working. A sales manager can use the call recording software to review calls that resulted, quality control, in successful sales and glean ways to improve the sales dialogs for the entire sales staff. A marketing manager can listen to the same calls and discover what offers are working best, or the reasons customers give for, quality control, not taking those offers. This helps the marketing department choose the most successful offers and create better offers in the future.



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